MTN Empowers Youth Entrepreneurs:
MTN, short for Mobile Telecommunications Network, is a multinational telecommunications company with a primary focus on providing mobile network services. It operates across various countries and regions, offering a range of telecommunication services to consumers, businesses, and governments.
MTN is known for its mobile voice and data services, as well as value-added services such as mobile money, digital content, and enterprise solutions. It has played a significant role in expanding access to communication and connectivity in many parts of the world.
MTN’s ICT and Business Skills Training is a program dedicated to fostering youth development. It aims to empower young entrepreneurs, aged 18 to 35, with tech-enabled skills that will enhance the competitiveness and relevance of their small businesses.
The training will be conducted through a comprehensive 5-week online program, featuring Masterclasses led by industry experts. Participants will receive data support for the duration of the training, ensuring a seamless learning experience. Moreover, the top 300 participants will be provided with an Equipment Grant totaling N90,000,000 – a remarkable opportunity for growth.
Entrepreneurship and digital skill acquisition go hand in hand, creating a powerful combination that offers numerous benefits for individuals and the economy as a whole. Here are some key reasons why entrepreneurship is important in the context of digital skill acquisition:
- Innovation and Creativity: Entrepreneurship encourages individuals to think outside the box, innovate, and come up with new ideas. Digital skills enable entrepreneurs to leverage technology to develop innovative products, services, and business models that address evolving market needs.
- Adaptability: The digital landscape is constantly evolving. Entrepreneurs with strong digital skills are better equipped to adapt to changes, stay updated with emerging trends, and pivot their business strategies accordingly.
- Market Reach: Digital skills empower entrepreneurs to reach a global audience through online platforms, social media, and e-commerce. This expands their market reach and potential customer base beyond geographical boundaries.
- Cost Efficiency: Digital tools and platforms often provide cost-effective solutions for marketing, communication, and business operations. Entrepreneurs can leverage these tools to save costs and optimize resource allocation.
- Enhanced Marketing and Sales: Digital skills enable entrepreneurs to create and implement effective online marketing strategies, including social media marketing, content creation, and search engine optimization. This leads to better visibility and customer engagement.
- Data-Driven Decision-Making: Digital entrepreneurs can analyze data to make informed decisions. They can track customer behavior, website analytics, and sales data to refine their strategies and enhance their offerings.
- E-Commerce Opportunities: E-commerce is a significant aspect of digital entrepreneurship. Entrepreneurs can set up online stores, expand their product offerings, and tap into the growing trend of online shopping.
- Global Networking: Digital skills allow entrepreneurs to connect with mentors, industry experts, and potential partners worldwide. Online networking platforms provide opportunities for collaboration and knowledge sharing.
- Diversified Income Streams: With digital skills, entrepreneurs can explore multiple income streams such as online courses, digital products, affiliate marketing, and more, diversifying their revenue sources.
- Job Creation: Entrepreneurship fueled by digital skills can lead to job creation within the entrepreneur’s business and in related industries. Startups and digital ventures often require teams with various skill sets.
- Empowerment: Entrepreneurship and digital skill acquisition empower individuals to take control of their careers and financial futures. They can turn their passions into viable businesses and pursue their goals on their terms.
- Economic Growth: Digital entrepreneurship contributes to economic growth by fostering innovation, generating revenue, and creating employment opportunities. It plays a crucial role in driving a knowledge-based economy.
In essence, entrepreneurship combined with digital skill acquisition is a powerful catalyst for personal growth, business success, and economic development. It equips individuals with the tools they need to thrive in the digital age and make a positive impact on their communities and industries.
ICT stands for Information and Communication Technology. It refers to technologies that provide access to information through telecommunications and the use of computers. ICT encompasses a wide range of technologies and tools that facilitate communication, information processing, and data management.
Importance of ICT Skill Training include:
- Employability: In today’s digital age, ICT skills are essential for employability. Many jobs require a basic understanding of computers, software, and online communication tools. Having ICT skills can open up more job opportunities and increase employability.
- Business Efficiency: ICT skills are crucial for businesses to operate efficiently. From using software for accounting and inventory management to creating an online presence for marketing, businesses rely on ICT tools to streamline operations.
- Innovation: ICT skills enable individuals to innovate and create new solutions. The ability to use technology creatively can lead to the development of new products, services, and processes.
- Communication: ICT skills facilitate effective communication. Email, video conferencing, social media, and messaging apps allow people to connect and collaborate regardless of geographical barriers.
- Access to Information: ICT provides access to a vast amount of information online. Knowing how to search for and evaluate information is essential for making informed decisions.
- Education: ICT has transformed education by enabling e-learning platforms, online courses, and educational apps. ICT skills are important for both educators and students to navigate digital learning environments.
- Digital Citizenship: With the rise of the internet, digital citizenship has become important. ICT skill training includes teaching individuals how to use technology responsibly, respect privacy, and avoid online threats.
- Problem Solving: ICT skills enhance problem-solving abilities. Using digital tools and software, individuals can analyze data, simulate scenarios, and find solutions to complex problems.
- Global Connectivity: ICT skills break down geographical barriers, allowing people to connect with individuals and resources globally. This global connectivity has opened up opportunities for collaboration and networking.
- Personal Development: Learning ICT skills contributes to personal development. It boosts confidence, helps individuals stay updated in a rapidly changing digital world, and empowers them to adapt to new technologies.
Overall, ICT skill training is essential for individuals to thrive in the digital era, whether it’s in their personal lives, education, or professional careers. It enables people to effectively use technology to solve problems, communicate, learn, and innovate.
In collaboration with esteemed ecosystem partners such as Oracle, KPMG, IBM, Digital Bridge Institute, CISCO, Google, Meta, and Microsoft, the ICT and Business Skills Training has already completed five successful phases across 16 states since 2018.
These states include
- Cross River,
- Oyo, and
- Rivers, benefiting 4,036 young participants.
The upcoming 6th phase, held in partnership with Microsoft and Meta, is set to engage 3,000 youths. This phase will offer insights into Entrepreneurship in the Digital Age, ICT for Business Success, Generative AI skills from Microsoft, and Skills to Build Brands and Grow Businesses Online through Meta Boost Small Business Studios.
Eligibility criteria are as follows:
Age: Nigerian male or female aged 18 – 35
Business: Own and manage a small business operational for no more than 2 years
Location: Own and manage a small business situated in
- Niger, or
- Yobe state.
How To Apply
Interested and qualified candidate should,
For More Information Visit Webpage
Application Deadline 18th August, 2023